Do you have a brand? Even if you haven’t consciously put any effort into branding, the answer is still: Yes, you do! In fact, everyone has a brand. It’s your reputation, what people think of you, and how you present yourself to the world.  You can lead your brand in the right direction and develop…

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In an ideal world, all coaches work with clients who value their services and pay them what they’re worth. However, this might not be your reality at the moment. Many coaches gain some traction in their business but eventually struggle to secure higher-paying engagements. We’ve outlined the six crucial steps you can take to land…

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Being a great coach alone is rarely sufficient to thrive in the field of coaching, unfortunately. A coaching practice is still a business that requires marketing and sales to be successful. The hurdle for most coaches is the time and effort involved. That’s why you might ask: What are the easiest and fastest ways to…

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Closing new coaching engagements is rewarding but can be challenging, too. When executive coaches, after several meetings and calls with prospective clients, still hear a “no,” they’re left wondering: What do clients want? To answer this question, we first need to consider what clients don’t value as much as many coaches might think: the coaching…

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Marshall Goldsmith blog - how to master sales

All coaches have one thing in common: they are extremely passionate about what they do. Their mission is to help their clients succeed, and they go to great lengths to achieve it. Once hired, most coaches do an outstanding job and see results; however, many struggle to get to the next contract. Why? They loathe…

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