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Business Development

3 Factors That Matter Most to Clients

Closing new coaching engagements is rewarding but can be challenging, too. When executive coaches, after several meetings and calls with prospective clients, still hear a “no,” they’re left wondering: What do clients want? To answer this question, we first need to consider what clients don’t value as much as many coaches might think: the coaching…

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How to Master the Sales Side of Coaching

Marshall Goldsmith blog - how to master sales

All coaches have one thing in common: they are extremely passionate about what they do. Their mission is to help their clients succeed, and they go to great lengths to achieve it. Once hired, most coaches do an outstanding job and see results; however, many struggle to get to the next contract. Why? They loathe…

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